Video game consoles and PlayStations are outdated. Now is the time for mobile phones. With easy access to a large array of video games for free, the world has turned into a global station of enthusiasts. Gaming companies and developers have also changed their motives and widened their reach from local to international markets.

Well, the journey was never so easy. It was always full of hurdles, and still, developers face a lot of challenges while launching their products in the international market. The most significant problem faced by most creators is the language barrier. Yes! You read it right.

You might know English as the global and default language of any software or program you see. Though it is one of the most spoken languages in the world, that doesn’t deny the fact that speakers of other 7,000 languages prefer to acquire things available in their language.

This brings in the need for game translation services. Through this, companies can now easily reach any market with peace of mind, tailoring their games according to the target audience’s preferences. In this article, we will discuss the benefits translation entails for developers seeking global reach. So, let’s get started.

What are Game Translation & Localization?

A video game isn’t simply a bunch of codes. Developing a game is a complex process that is based on multiple teams and steps. One team that plays a crucial role is the translation team. They are experts who tailor your gaming content, such as the user interface, design, dialogues, monologues, and other content, according to your target audience's linguistic and cultural preferences.

Well, translation may sound like a simple process, but it isn’t. This is not like a typical word-to-word conversion from one language to another. The translators preserve the real essence of the content while translating it into some other language using references locally known to gamers.

If you desire to develop a game for the global market, it is crucial to localize it for a diverse audience. Every region has a specific language and cultural beliefs. It is mandatory to keep these linguistic and cultural preferences in mind and design your game accordingly.

The Importance of Video Game Translation

Let’s discuss in detail how translation helps you connect with your audience using local references for each market. Below are the elements that vary from region to region:

  • Linguistic and Cultural Nuances

Language and culture are strongly intertwined. For the global success of your game, you need to maintain a balance between these two. Leaving one behind won’t let you get your desired results. So, make sure, before reaching a region, you know their language, their cultural preferences, behavior, humor, and social references. Collectively, all these things help you sound native and attract users.

But the wrong delivery of words can destroy your image. Let’s try to understand it through an example. A game in the US with the title “Tony Hawk’s Pro Skater” is launched in Europe under the name “Tony Hawk’s Skateboarding” so that the customers don’t confuse it with ice skating. So, linguistic and cultural adaptation is compulsory, whether you are targeting regions speaking the same language.

  • Local Legislation

It is necessary to adapt sensitive content. Let’s suppose, you are designing the end of your game’s mission in the form of a celebration. The characters drink champagne after winning. Do you think that it would work with your Asian audience? Especially in Islamic regions. No! Because this is against their local regulations.

  • Local Tastes

If the design and appearance of your game fit with the user's local tastes and expectations, there are more chances they will enjoy the game. Because local culture has a significant impact on brand loyalty and preferences.

Why Should You Translation Your Game?

Many organizations hire a professional translation company to gain a competitive edge in the international market. Let’s see the other benefits of translation:

  • Enhanced Customer Loyalty

Translating or localizing your game demonstrates that you care about your customers. As a result, they easily remember you and always prefer to buy from your company. This effect is even stronger in markets with a few localized games.  

  • Increased Revenue

Isn’t generating impressive revenue a dream of every developer? What about getting the desired results from your global game? Translation has the power to make it possible. By speaking your audience’s language and connecting with them effectively, you can increase your sales and get a high return on investment.

  • Competitive Edge

To secure your position in the competitive landscape, prominence is crucial. It can only be possible if you have your gaming content, from name to graphics, translated by professionals. It helps you gain market share and an edge over your competitors if they haven’t localized their games yet.

  • Leverage the Early Excitement

As you know, enthusiasts always wait for a new game to launch before getting their hands on it. But if the game doesn’t look appealing, they won’t even download it. Getting the point. Other than in-game content, work on localizing the game’s outlet as well, including the name, design, and covers. If you are dealing with various regions, translate the game into multiple languages, each covering specific preferences.

The gaming landscape is rapidly evolving, demanding the need for effective global expansion. Translation is the key to success. You can attract a wider audience, get a high return on investment, and gain a competitive edge by providing your customers with a game in their local language. So, to ensure the success of your game in the international marketplace, get your game translated by professionals.